Client
Backroom
Year
2024
Services
- Design
- Development
BackRoom want to solve a growing challenge in the creator economy: platforms were locking down audience data, leaving creators blind to their most loyal supporters.
We built a comprehensive solution that allows creators to own their audience data, providing deep insights and direct communication channels. The platform was designed with a focus on ease of use and scalability, ensuring it can grow with the creator's community.
Quick Onboarding Value
Through multiple iterations, we refined onboarding into three simple steps, helping creators see value immediately from sign-up to first insights, cutting friction and proving impact fast.
Reports That Drive Clarity
We designed reports through iterations to help creators understand artist–fan relationships. They highlighted superfans, engagement, performance, and impact. Framed in a question-based format to make insights scannable and actionable.
Smart Audience Segments
We designed a fan list with smart segmentation, helping creators move from overwhelming data to clear segments. Enabling them to spot trends, compare groups, and target efforts effectively.
Reward Rooms
We built lightweight microsites where fans saw their leaderboard rank and claimed exclusive rewards. That's giving creators a simple way to recognize loyalty and fans visibility plus tangible benefits.
Design System & Scale
We used Ant Design for immediate needs, while building custom components in Storybook, directly from Figma designs with shared tokens, states, and interactions.
Marketing Assets
I designed a website in Figma → Framer, plus a pitch deck and explainer video. That's giving the team credible materials to pitch confidently, showcase value, and spark early interest.
“After more than a decade of regular collaborations, I am still impressed by his vision, his level of creativity, his ability to work in a team and communicate effectively while respecting deadlines.”
